Innotech has an email list of over 32,000 unique email recipients. They were interested in establishing a newsletter to connect Innotech participants to the latest industry news and drive traffic to Innotech and Innotech Sponsors. Also, to generate revenue through advertising. I led the User Experience Research and Ideation for the project.
Challenges & Constraints
Challenges are they do not want to alienate their loyal clientele by bombarding them with useless emails. We all hate spam. I was tasked research how to create a relevant and engaging newsletter?
Clients: Innotech Conferences Executive Director and Board of Trustees. As the UX researcher, I interviewed fifteen key influencers in the Austin tech industry. These thought leaders ranged from CEO’s, security specialists, company founders, professors, and CTO’s.
Review of Other Industry Newsletters like TechCrunch